When you review your Google Analytics stats and see your pageviews growing each month, you want to believe those pageviews are all from real people visiting and finding value in your site. Most of them are, but some are not.
Referral spam (also called ghost referrals, crawlers, bots, and spiders) shows up in your referrals in Google Analytics and affects your pageviews and bounce rate. Some of these visit your site with the hope you will click back to their site. Others don’t actually even visit your site at all. [Read more…]